Trade Show and Event Marketing
Download or Read eBook Trade Show and Event Marketing PDF written by Ruth P. Stevens and published by Texere. This book was released on 2005 with total page 376 pages. Available in PDF, EPUB and Kindle.
| Author | : Ruth P. Stevens |
| Publisher | : Texere |
| Total Pages | : 376 |
| Release | : 2005 |
| ISBN-10 | : UCLA:L0090878554 |
| ISBN-13 | : |
| Rating | : 4/5 (54 Downloads) |
Book Synopsis Trade Show and Event Marketing by : Ruth P. Stevens
Book excerpt: Covers all aspects of trade show marketing - setting objectives, planning, promoting, executing, measuring performance, generating leads, working with the media, following up, and much more. Real-world case studies put the book's tips and techniques into action, and forms and illustrations are included where appropriate.
