Relationship marketing builds and maintains long-term relationships with customers through value creation and delivery. This book examines the key principles of

Relationship marketing builds and maintains long-term relationships with customers through value creation and delivery. This book examines the key principles of

From the author of the bestselling The Regis Touch, a simple process for building the crucial relationships that help a company dominate—and own—the market

Relationship Marketing provides a comprehensive overview of the fundamentals and important recent developments in this fast-growing field. "This book makes a la

The concept of relationship marketing has been discussed among marketing academics and managers since the early 1980s. But instead of reaching its maturity stag