Urban Events, Place Branding and Promotion explores the phenomenon of place event marketing, examining the ways in which events are used to brand and disseminat

"Urban Events, Place Branding and Promotion explores the phenomenon of place event marketing, examining the ways in which events are used to brand and dissemina

This book explores the fascinating phenomenon of place event marketing in the Asia Pacific region. It examines procedures in the promotion and branding of place

Exploring the social, economic and environmental impacts of events on people, places and communities, this timely Research Agenda highlights the links between t

This book explores theoretical concepts of strategic promotion and place branding in cities. It outlines the issues associated with strategic management of urba