Revised edition of Visual merchandising and display, c2012.

The creative and science-driven design of the point of sale has become a crucial success factor for both retailers and service businesses. In the newly revised

This all-inclusive approach to best practices in visual merchandising includes a new "Creative Challenge" chapter feature offering experiential tools to deepen

This best-selling text is for anyone in merchandising from store planners and manufacturers to visual merchandisers. Pegler zeroes in on all aspects of visual m