What is Brand Equity, Anyway?

Download or Read eBook What is Brand Equity, Anyway? PDF written by Paul Feldwick and published by . This book was released on 2002 with total page 148 pages. Available in PDF, EPUB and Kindle.
What is Brand Equity, Anyway?
Author :
Publisher :
Total Pages : 148
Release :
ISBN-10 : 1841161098
ISBN-13 : 9781841161099
Rating : 4/5 (98 Downloads)

Book Synopsis What is Brand Equity, Anyway? by : Paul Feldwick

Book excerpt:


What is Brand Equity, Anyway? Related Books

What is Brand Equity, Anyway?
Language: en
Pages: 148
Authors: Paul Feldwick
Categories: Advertising
Type: BOOK - Published: 2002 - Publisher:

DOWNLOAD EBOOK

Globalization, Culture, and Branding
Language: en
Pages: 189
Authors: C. Torelli
Categories: Business & Economics
Type: BOOK - Published: 2013-11-19 - Publisher: Springer

DOWNLOAD EBOOK

Drawing from novel theoretical insights in social psychology, cultural psychology, and marketing, Globalization, Culture and Branding provides guidelines for im
How to Use Advertising to Build Strong Brands
Language: en
Pages: 408
Authors: John Philip Jones
Categories: Business & Economics
Type: BOOK - Published: 1999-07-13 - Publisher: SAGE

DOWNLOAD EBOOK

With an impressive list of contributing authors, How to Use Advertising to Build Strong Brands is a single "knowledge bank" of theory and practice for advertisi
Power Branding
Language: en
Pages: 258
Authors: Steve McKee
Categories: Business & Economics
Type: BOOK - Published: 2014-01-07 - Publisher: Macmillan

DOWNLOAD EBOOK

"A marketing expert explains why some small companies grow into bigger and better organizations and others falter and asserts that companies can best expand the
Brand Equity and Brand Value
Language: en
Pages: 14
Authors: Michael Burger
Categories:
Type: BOOK - Published: 2012 - Publisher: BoD – Books on Demand

DOWNLOAD EBOOK