Women's Political Visibility and Media Access

Book excerpt: The constitutions of most countries frown at gender discrimination. Local, multinational and multilateral organizations in many developed and developing nations have instituted policies and taken actions that address cases of injustice against women. But gender inequity appears to be an issue beyond what constitutional provisions and corporate strategies can address. How, for instance, does a statutory provision guarantee the equal visibility of men and women in a news report, especially in a neoliberal democracy where the general patriarchal character of the media aligns with the logic of commercialism which prioritizes profit and targets mainly those who have the means of purchase? The invisibility of women in the media is a global issue, and a great concern in Africa. Women’s Political Visibility and Media Access: The Case of Nigeria, however, is about a country of over 160 million people; a population roughly divided equally between male and female. The book, through empirical analyses and qualitative discourses, agglomerates several perspectives regarding the visibility of women in the turbulent Nigerian political terrain and the response of the media in that direction, in a concerted effort to resolve the burning issues of gender equality in Nigeria. The book assesses the impact of aggressive tactics from women in the political arena, “conscious reporting” of women by journalists, and the increased use of ICTs by women as practical ways of bridging this wide gap.