Your Surefire Guide To CRM Success

Book excerpt: Implementing Customer Relationship Management (CRM) Software Can Be One Of The Most Important Decisions A Growing Company Can Make. In Your Surefire Guide to CRM Success, Matt Mountain and Randy Davis— Salesforce.com gurus and industry leaders—explain how your business can properly implement this software to receive a high return on your investment. In this book, Matt and Randy discuss the following: • How to define your company’s goals for proper CRM implementation • How to align employees to your vision • How to use software for not only sales but also marketing, operations, and customer service • How to use CRM to benefit your customers • How to continue maximizing and expanding your software in the future Many companies struggle in incorporating new software technology into their business model, but there is high potential for success if used correctly. If your company is considering the leap to CRM, this book is for you!