7 Secrets of Marketing in a Multi-cultural World

Download or Read eBook 7 Secrets of Marketing in a Multi-cultural World PDF written by Gilbert C. Rapaille and published by Executive Excellence Publishing. This book was released on 2001 with total page 312 pages. Available in PDF, EPUB and Kindle.
7 Secrets of Marketing in a Multi-cultural World
Author :
Publisher : Executive Excellence Publishing
Total Pages : 312
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ISBN-10 : UOM:39015049512083
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Rating : 4/5 (83 Downloads)

Book Synopsis 7 Secrets of Marketing in a Multi-cultural World by : Gilbert C. Rapaille

Book excerpt: 7 Secrets of Marketing in a Multi-Cultural World offers strategies for applying cultural archetypes and the logic of emotion to make domestics and international marketing efforts more effective and profitable.


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