This book demonstrates how to transform pricing, often considered the neglected aspect of marketing, into the most influential marketing tool that positively im

In this book, the world’s foremost experts on pricing integrate theoretical rigor and practical application to present a comprehensive resource that covers al

Winning at Active Management conducts an in-depth examination of crucial issues facing the investment management industry, and will be a valuable resource for a

The financial services industry is undergoing a period of dramatic change. Deregulation has created an ultra-competitive marketplace and recent challenges like

Companies face a variety of risks resulting from cost reduction strategies, rationalization measures, global sourcing, and outsourcing activities. Due to the la