In this book, the world’s foremost experts on pricing integrate theoretical rigor and practical application to present a comprehensive resource that covers al

Price Management in Financial Services shows how to incorporate the modern techniques of value based pricing in both product design and pricing. You are given a

This book demonstrates how to transform pricing, often considered the neglected aspect of marketing, into the most influential marketing tool that positively im

The financial services industry is undergoing a period of dramatic change. Deregulation has created an ultra-competitive marketplace and recent challenges like

Over the past four decades, business and academic economists, operations researchers, marketing scientists, and consulting firms have increased their interest a