Advanced Introduction to Advertising
Download or Read eBook Advanced Introduction to Advertising PDF written by De Pelsmacker, Patrick and published by Edward Elgar Publishing. This book was released on 2022-01-21 with total page 192 pages. Available in PDF, EPUB and Kindle.
| Author | : De Pelsmacker, Patrick |
| Publisher | : Edward Elgar Publishing |
| Total Pages | : 192 |
| Release | : 2022-01-21 |
| ISBN-10 | : 9781802200898 |
| ISBN-13 | : 1802200894 |
| Rating | : 4/5 (98 Downloads) |
Book Synopsis Advanced Introduction to Advertising by : De Pelsmacker, Patrick
Book excerpt: This Advanced Introduction provides a concise yet thorough guide to understanding and planning advertising, while answering the key questions at the forefront of this modern topic: what is advertising? What is its role in businesses and organizations? And what are the implications of the offline–online shift?
