Advanced Introduction to Digital Marketing
Download or Read eBook Advanced Introduction to Digital Marketing PDF written by Dholakia, Utpal and published by Edward Elgar Publishing. This book was released on 2022-10-13 with total page 185 pages. Available in PDF, EPUB and Kindle.
| Author | : Dholakia, Utpal |
| Publisher | : Edward Elgar Publishing |
| Total Pages | : 185 |
| Release | : 2022-10-13 |
| ISBN-10 | : 9781803921068 |
| ISBN-13 | : 1803921064 |
| Rating | : 4/5 (68 Downloads) |
Book Synopsis Advanced Introduction to Digital Marketing by : Dholakia, Utpal
Book excerpt: The Advanced Introduction to Digital Marketing identifies the core concepts of research on digital marketing and provides theoretical frameworks and empirical findings. Topics such as digital product evolution, marketing strategy, and research on place, price, and promotion are thoroughly reviewed alongside controversial areas such as the harmful effects of technology on consumers. It also suggests research opportunities for those wishing to explore a particular area in greater depth.
