Behind the Drive

Book excerpt: Hwy 55 Burgers, Shakes & Fries, formerly known as Andy's, spent 20 years nestled quietly in North Carolina until they started franchising outside of the state in 2010. They expanded at an astonishing rate, in four years selling franchising rights for nearly 1,000 stores worldwide and becoming recognized as one of the best franchises in the United States. For founder and CEO Kenney Moore, who grew up poor and destined for a lifetime of anonymous mediocrity, it was the American Dream come true. But along the way, mistakes and personal demons Moore thought he buried in the past caught up to him, and they threatened to destroy everything. Behind The Drive covers Moore and Hwy 55's fight to survive and explores the good, the bad, and the ugly of what it really means to chase the American Dream. The result is a raw, honest story perfect for our anxious, cynical time, a story that says despite our past, our fears, or our failures, although the American Dream might look different than it used to, it's still very much alive -- and, as Moore discovers, it can still take us as far as we dare to imagine.