Strategic Brand Management (2nd Edition) lays out a systematic approach to understanding the key principles of building enduring brands and presents an actionab

This is one of the first books to probe deeply into the art and science of branding industrial products. The book comes at a time when more industrial companies

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This book is the definitive resource for understanding the phenomena and process of personal brand management as it becomes increasingly valued in a global econ

Branding is an increasingly important part of business strategy for all types of businesses, including start-ups, SMEs, NGOs, and large corporations. This textb