Strategic Brand Management
Download or Read eBook Strategic Brand Management PDF written by Alexander Chernev and published by . This book was released on 2017-10-15 with total page 206 pages. Available in PDF, EPUB and Kindle.
| Author | : Alexander Chernev |
| Publisher | : |
| Total Pages | : 206 |
| Release | : 2017-10-15 |
| ISBN-10 | : 1936572362 |
| ISBN-13 | : 9781936572366 |
| Rating | : 4/5 (62 Downloads) |
Book Synopsis Strategic Brand Management by : Alexander Chernev
Book excerpt: Strategic Brand Management (2nd Edition) lays out a systematic approach to understanding the key principles of building enduring brands and presents an actionable framework for brand management. Clear, succinct, and practical, this is the definitive text on building strong brands.
