Strategic Marketing Management in Asia
Download or Read eBook Strategic Marketing Management in Asia PDF written by Syed Saad Andaleeb and published by Emerald Group Publishing. This book was released on 2016-12-22 with total page 589 pages. Available in PDF, EPUB and Kindle.
| Author | : Syed Saad Andaleeb |
| Publisher | : Emerald Group Publishing |
| Total Pages | : 589 |
| Release | : 2016-12-22 |
| ISBN-10 | : 9781786357458 |
| ISBN-13 | : 1786357453 |
| Rating | : 4/5 (58 Downloads) |
Book Synopsis Strategic Marketing Management in Asia by : Syed Saad Andaleeb
Book excerpt: With a view to continue the current growth momentum, excel in all phases of business, and create future leadership in Asia and across the globe, there is a felt need to develop a deep understanding of the Asian business environment, and how to create effective marketing strategies that will help growing their businesses.
