In a stimulating and novel approach, this book explains why metaphors are persuasive, suggesting that they are ideologically effective because they are cognitiv

The papers in this volume deal with the issue of how corpus data relate to the questions that cognitive linguists have typically investigated with respect to co

How were social media posts, scripted speeches, traditional news media and political cartoons used and understood during the Brexit campaign? What phrases and m

Metaphor is a topical issue across a number of disciplines, wherever researchers are concerned with how speakers and writers package and process messages. This

Exploring speeches by public figures such as Emma Watson, Tony Blair, Donald Trump, Julia Gillard and Lady Gaga, this engaging textbook explains the ways in whi