"This book introduces an integrated approach to analyzing and building customer knowledge management (CKM) synergy from distinctive core advantages found in key

Managing and transferring knowledge - at the right time, in the right place and with the right quality for customers - enables companies to survive in times of

A straightforward guide to leveraging your company's intellectual capital by creating a knowledge management culture The Complete Guide to Knowledge Management

Provides comprehensive, in-depth coverage of all issues related to knowledge management, including conceptual, methodological, technical, and managerial issues.

As marketing professionals look for ever more effective ways to promote their goods and services to customers, a thorough understanding of customer needs and th