Essentials of Contemporary Advertising
Download or Read eBook Essentials of Contemporary Advertising PDF written by William F. Arens and published by McGraw-Hill Higher Education. This book was released on 2009 with total page 558 pages. Available in PDF, EPUB and Kindle.
| Author | : William F. Arens |
| Publisher | : McGraw-Hill Higher Education |
| Total Pages | : 558 |
| Release | : 2009 |
| ISBN-10 | : 0071287574 |
| ISBN-13 | : 9780071287579 |
| Rating | : 4/5 (74 Downloads) |
Book Synopsis Essentials of Contemporary Advertising by : William F. Arens
Book excerpt: Exploring the core principles that drive advertising, this book goes beyond academic theory. The authors present advertising as it is actually practiced and make the fundamentals accessible and relevant to the student's real life. Every chapter concludes with a learning exercise.
