Related Books
Language: en
Pages: 273
Pages: 273
Type: BOOK - Published: 2021-10-05 - Publisher: Bloomsbury Publishing
An essential guide to contemporary marketing that demonstrates, via case studies, the move towards marketing techniques that better reflect consumer needs
Language: en
Pages: 558
Pages: 558
Type: BOOK - Published: 2009 - Publisher: McGraw-Hill Higher Education
Exploring the core principles that drive advertising, this book goes beyond academic theory. The authors present advertising as it is actually practiced and mak
Language: en
Pages: 273
Pages: 273
Type: BOOK - Published: 2021-08-05 - Publisher: Bloomsbury Publishing
An essential guide to contemporary marketing that demonstrates, via case studies, the move towards marketing techniques that better reflect consumer needs. As t
Language: en
Pages: 521
Pages: 521
Type: BOOK - Published: 2013-01-09 - Publisher: SAGE
Essentials of Marketing Research takes an applied approach to the fundamentals of marketing research by providing examples from the business world of marketing
Language: en
Pages: 457
Pages: 457
Type: BOOK - Published: 2016-12-08 - Publisher: Taylor & Francis
This book balances the behavioral and database aspects of customer relationship management, providing students with a comprehensive introduction to an often ove