A digital textbook on the subject of Mobile Marketing. Written and updated by Michael Becker, Paul Berney, Michael Hanley and Mary Beth McCabe. Brought to you b

The convergence of the Internet and mobile telephony in the late 1990s produced a revolutionary business management tool: mobile marketing. Yet despite an incre

A Blueprint for Mobile Marketing Best Practices “Drawing on lessons from one of Europe's most successful telecommunications companies, Mobile Marketing expert

Digital Marketing Fundamentals is the first comprehensive digital marketing textbook to cover the entire marketing process. The academic theory behind Digital M

Based on the bestselling Marketing by Baines, Fill, Rosengren, and Antonetti, Fundamentals of Marketing is the most relevant, concise guide to marketing, combin