Getting Started with Conjoint Analysis
Download or Read eBook Getting Started with Conjoint Analysis PDF written by Bryan K. Orme and published by Research Publishers LLC. This book was released on 2006 with total page 0 pages. Available in PDF, EPUB and Kindle.
| Author | : Bryan K. Orme |
| Publisher | : Research Publishers LLC |
| Total Pages | : 0 |
| Release | : 2006 |
| ISBN-10 | : 0972729747 |
| ISBN-13 | : 9780972729741 |
| Rating | : 4/5 (47 Downloads) |
Book Synopsis Getting Started with Conjoint Analysis by : Bryan K. Orme
Book excerpt: Conjoint analysis goes beyond simple surveys, providing a more realistic approach to understanding consumer attitudes, opinions, and behavior. Introduced as a fundamental measurement method more than forty years ago, conjoint analysis presents combinations of features and attributes in product profiles and asks people to rank or rate those profiles or to make choices among product profiles.
