This is a comprehensive, practical and theoretical guide to the latest thinking in the foundations of services. The authors present contributions from the world

The Handbook of Service Marketing Research brings together an all-star team of leading researchers in service marketing to explore many of the hottest topics in

Service business accounts for more than 75 per cent of the wealth and employment created in most developed market economies. The management and economics of ser

Imagine you could develop a customer-focused culture so powerful that your employees always seem to do the right thing. They encourage each other, proactively s

Offers an organizational design model for service organizations, covering such topics as funding mechanisms, employee management systems, and customer managemen