Managing Customer Trust, Satisfaction, and Loyalty through Information Communication Technologies
Download or Read eBook Managing Customer Trust, Satisfaction, and Loyalty through Information Communication Technologies PDF written by Eid, Riyad and published by IGI Global. This book was released on 2013-03-31 with total page 427 pages. Available in PDF, EPUB and Kindle.
| Author | : Eid, Riyad |
| Publisher | : IGI Global |
| Total Pages | : 427 |
| Release | : 2013-03-31 |
| ISBN-10 | : 9781466636323 |
| ISBN-13 | : 1466636327 |
| Rating | : 4/5 (23 Downloads) |
Book Synopsis Managing Customer Trust, Satisfaction, and Loyalty through Information Communication Technologies by : Eid, Riyad
Book excerpt: Due to the growth of internet and mobile applications, relationship marketing continues to evolve as technology offers more collaborative and social communication opportunities. Managing Customer Trust, Satisfaction, and Loyalty through Information Communication highlights technologys involvement with business processes in different sectors and industries while identifying marketing activities that are affected by its usage. This reference is a vital source for organizational managers, executives, and professionals, as well as academics and students interested in this constantly changing field.
