Marketing Planning 2007-2008

Download or Read eBook Marketing Planning 2007-2008 PDF written by Karen Beamish and published by Routledge. This book was released on 2007 with total page 411 pages. Available in PDF, EPUB and Kindle.
Marketing Planning 2007-2008
Author :
Publisher : Routledge
Total Pages : 411
Release :
ISBN-10 : 9780750684040
ISBN-13 : 0750684046
Rating : 4/5 (40 Downloads)

Book Synopsis Marketing Planning 2007-2008 by : Karen Beamish

Book excerpt: BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing Planning strategies. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time


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Focusing on marketing planning, this text is suitable for courses in product management, product pricing and brand management as well a marketing management and