Marketing Research for Managers
Download or Read eBook Marketing Research for Managers PDF written by Sunny Crouch and published by Routledge. This book was released on 2012-06-25 with total page 392 pages. Available in PDF, EPUB and Kindle.
| Author | : Sunny Crouch |
| Publisher | : Routledge |
| Total Pages | : 392 |
| Release | : 2012-06-25 |
| ISBN-10 | : 9781136379673 |
| ISBN-13 | : 1136379673 |
| Rating | : 4/5 (73 Downloads) |
Book Synopsis Marketing Research for Managers by : Sunny Crouch
Book excerpt: The purpose of Marketing Research for Managers is to enable managers to become more informed research users and buyers. The more managers know about how marketing research works, the more effective they can be in using it as a management tool. This new edition of the text includes: * The development of the "knowledge economy" * Analysis of customer relationship management * Comprehensive discussion of electronic techniques * New and updated case studies and examples
