Presents a powerful set of techniques for investigating the temporal diffusion process of any innovation. In addition, this volume outlines several widely used

A how-to-guide to get others in your organization to accept new technologies, processes, regulations, management, etc.

This text presents a key to understanding how ideas, products and opinions take off and spread throughout society - referred to as the diffusion of innovation -

Benoît Godin is a Professor at the Institut national de la recherche scientifique, Montreal. Models abound in science, technology, and society (STS) studies an

Getting an innovation adopted is difficult; a common problem is increasing the rate of its diffusion. Diffusion is the communication of an innovation through ce