New Branding Imperatives

Download or Read eBook New Branding Imperatives PDF written by Kevin Lane Keller and published by . This book was released on 2010 with total page 20 pages. Available in PDF, EPUB and Kindle.
New Branding Imperatives
Author :
Publisher :
Total Pages : 20
Release :
ISBN-10 : OCLC:813227496
ISBN-13 :
Rating : 4/5 (96 Downloads)

Book Synopsis New Branding Imperatives by : Kevin Lane Keller

Book excerpt:


New Branding Imperatives Related Books

New Branding Imperatives
Language: en
Pages: 20
Authors: Kevin Lane Keller
Categories: Brand name products
Type: BOOK - Published: 2010 - Publisher:

DOWNLOAD EBOOK

The Brand Challenge
Language: en
Pages: 362
Authors: Kartikeya Kompella
Categories: Business & Economics
Type: BOOK - Published: 2014-11-03 - Publisher: Kogan Page Publishers

DOWNLOAD EBOOK

The Brand Challenge provides a comprehensive and topical examination of the application of branding across a variety of sectors including luxury goods, finance
The Activation Imperative
Language: en
Pages: 223
Authors: William Rosen
Categories: Business & Economics
Type: BOOK - Published: 2016-11-29 - Publisher: Rowman & Littlefield

DOWNLOAD EBOOK

How can marketers navigate the growing array of marketing specialties, multiplying media options and data sources, and increasing content saturation to improve
New Marketing Imperatives
Language: en
Pages: 282
Authors: Bozidar Yovovich
Categories: Business & Economics
Type: BOOK - Published: 1995 - Publisher:

DOWNLOAD EBOOK

This guide puts marketing managers on the cutting edge of business-to-business marketing. Readers will find practical analysis of innovations that are changing
The Design Imperative
Language: en
Pages: 239
Authors: Steven Chen
Categories: Business & Economics
Type: BOOK - Published: 2018-05-26 - Publisher: Springer

DOWNLOAD EBOOK

This book examines how to optimize design management processes in order to produce innovation within organizations. It first looks at how to harvest a culture o