The 6 Imperatives of Marketing
Download or Read eBook The 6 Imperatives of Marketing PDF written by Allan J. Magrath and published by New York, NY : American Management Association. This book was released on 1992-01-01 with total page 196 pages. Available in PDF, EPUB and Kindle.
| Author | : Allan J. Magrath |
| Publisher | : New York, NY : American Management Association |
| Total Pages | : 196 |
| Release | : 1992-01-01 |
| ISBN-10 | : 0814450423 |
| ISBN-13 | : 9780814450420 |
| Rating | : 4/5 (23 Downloads) |
Book Synopsis The 6 Imperatives of Marketing by : Allan J. Magrath
Book excerpt: Describes how to apply the successes of over 300 organizations who concentrated on marketing productivity, innovation, distribution channels, alliances, globalization, and quality to become market leaders
