Predicting and Changing Behavior
Download or Read eBook Predicting and Changing Behavior PDF written by Martin Fishbein and published by Taylor & Francis. This book was released on 2011-02-14 with total page 527 pages. Available in PDF, EPUB and Kindle.
| Author | : Martin Fishbein |
| Publisher | : Taylor & Francis |
| Total Pages | : 527 |
| Release | : 2011-02-14 |
| ISBN-10 | : 9781136874734 |
| ISBN-13 | : 1136874739 |
| Rating | : 4/5 (34 Downloads) |
Book Synopsis Predicting and Changing Behavior by : Martin Fishbein
Book excerpt: This book describes the reasoned action approach, an integrative framework for the prediction and change of human social behavior. It provides an up-to-date review of relevant research, discusses critical issues related to the reasoned action framework, and provides methodological and conceptual tools for the prediction and explanation of social behavior and for designing behavior change interventions.
