Prediction and Change of Health Behavior honors the work of Martin Fishbein by illustrating the breadth and depth of the reasoned action approach. Focused on at

This book is based on a symposium held in honor of Martin Fishbein’s 70th birthday in March 2006 at the Annenberg School for Communication, University of Penn

This volume honors the work of Martin Fishbein by illustrating the breadth and depth of the reasoned action approach. It demonstrates the profound impact of Fis

This book describes the reasoned action approach, an integrative framework for the prediction and change of human social behavior. It provides an up-to-date rev

The essential health behavior text, updated with the latest theories, research, and issues Health Behavior: Theory, Research and Practice provides a thorough in