“Strategic International Management” takes a global perspective and covers the major aspects of international business strategies, the coordination of inter

As the economies of many countries become more interrelated, international managers are facing huge challenges and unique opportunities associated with their ro

“Strategic International Management” takes a global perspective and covers the major aspects of international business strategies, the coordination of inter

This book focuses on the development of strategies for the successful internationalization of large and medium-sized companies. Becoming international offers im

Seamlessly blending academic rigour and practicality, this textbook provides an introduction to global business strategy. Assuming a born global perspective, Gl