Sustainable Luxury and Craftsmanship
Download or Read eBook Sustainable Luxury and Craftsmanship PDF written by Miguel Ángel Gardetti and published by Springer Nature. This book was released on 2020-03-30 with total page 166 pages. Available in PDF, EPUB and Kindle.
Author | : Miguel Ángel Gardetti |
Publisher | : Springer Nature |
Total Pages | : 166 |
Release | : 2020-03-30 |
ISBN-10 | : 9789811537691 |
ISBN-13 | : 9811537690 |
Rating | : 4/5 (91 Downloads) |
Book Synopsis Sustainable Luxury and Craftsmanship by : Miguel Ángel Gardetti
Book excerpt: This book explores the intricate relationship between luxury and craftsmanship, using brand-based case studies and consumer behavior to do so. In addition to revealing how the artification of luxury affects consumer behavior with branding and traditions, it discusses how sustainable luxury could not only offer a vehicle for more respect for the environment and social development, but could also be a metaphor for the cultures, art traditions, and innovations of various nationalities, continuing the legacy of local craftsmanship.