The SAGE Handbook of Marketing Theory
Download or Read eBook The SAGE Handbook of Marketing Theory PDF written by Pauline Maclaran and published by SAGE Publications Limited. This book was released on 2009-12-22 with total page 544 pages. Available in PDF, EPUB and Kindle.
| Author | : Pauline Maclaran |
| Publisher | : SAGE Publications Limited |
| Total Pages | : 544 |
| Release | : 2009-12-22 |
| ISBN-10 | : 1446270513 |
| ISBN-13 | : 9781446270516 |
| Rating | : 4/5 (13 Downloads) |
Book Synopsis The SAGE Handbook of Marketing Theory by : Pauline Maclaran
Book excerpt: This exciting new Handbook brings together the latest in debates concerning the development of marketing theory, featuring original contributions from a selection of leading international authors. The collection aims to give greater conceptual cohesion to the field, by drawing together the many disparate perspectives and presenting them in one volume. The contributors are all leading international scholars, chosen to represent the intellectual diversity within marketing theory.
