The SAGE Handbook of Service-Dominant Logic

Download or Read eBook The SAGE Handbook of Service-Dominant Logic PDF written by Stephen L. Vargo and published by SAGE. This book was released on 2018-10-08 with total page 1196 pages. Available in PDF, EPUB and Kindle.
The SAGE Handbook of Service-Dominant Logic
Author :
Publisher : SAGE
Total Pages : 1196
Release :
ISBN-10 : 9781526455505
ISBN-13 : 1526455501
Rating : 4/5 (05 Downloads)

Book Synopsis The SAGE Handbook of Service-Dominant Logic by : Stephen L. Vargo

Book excerpt: Service-Dominant Logic presents a major paradigm shift in thinking about value creation and markets, moving from a ‘goods/product’ logic to a logic that treats the process of service provision as the basis of all exchange, both commercial and social. This timely Handbook brings together chapters written by a stellar cast of expert authors from around the globe, arranged around eleven core themes, to provide a comprehensive overview of key issues, developments, debates and potential future directions for this dynamic field of study: Part 1: Introduction and Background Part 2: Value Cocreation Part 3: Service Exchange Part 4: Service Ecosystems Part 5: Institutions and Institutional Arrangements Part 6: Resources and Resource Integration Part 7: Actors and Practices Part 8: Innovation Part 9: Midrange Theory Part 10: Selected Applications Part 11: Reflections and Prospects This Handbook is an essential reference text for scholars, students, consultants and advanced practitioners across a wide range of business & management practices and academic disciplines.


The SAGE Handbook of Service-Dominant Logic Related Books

The SAGE Handbook of Service-Dominant Logic
Language: en
Pages: 1196
Authors: Stephen L. Vargo
Categories: Business & Economics
Type: BOOK - Published: 2018-10-08 - Publisher: SAGE

DOWNLOAD EBOOK

Service-Dominant Logic presents a major paradigm shift in thinking about value creation and markets, moving from a ‘goods/product’ logic to a logic that tre
The Service-dominant Logic of Marketing
Language: en
Pages: 478
Authors: Robert F. Lusch
Categories: Business & Economics
Type: BOOK - Published: 2006 - Publisher: M.E. Sharpe

DOWNLOAD EBOOK

Presents a paradigm for the marketing discipline that is service-oriented, customer-oriented, relationship-focused, and knowledge-based, and places marketing, o
The SAGE Handbook of Marketing Theory
Language: en
Pages: 546
Authors: Pauline Maclaran
Categories: Business & Economics
Type: BOOK - Published: 2009-12-04 - Publisher: SAGE

DOWNLOAD EBOOK

Bringing together the latest debates concerning the development of marketing theory, featuring original contributions from a selection of leading international
Handbook of Marketing
Language: en
Pages: 618
Authors: Barton A Weitz
Categories: Business & Economics
Type: BOOK - Published: 2006-08-11 - Publisher: SAGE

DOWNLOAD EBOOK

The 'Handbook of Marketing' presents a major retrospective and prospective overview of the field of marketing when many of the traditional boundaries and domain
The SAGE Handbook of Political Science
Language: en
Pages: 2445
Authors: Dirk Berg-Schlosser
Categories: Political Science
Type: BOOK - Published: 2020-02-11 - Publisher: SAGE

DOWNLOAD EBOOK

The SAGE Handbook of Political Science presents a major retrospective and prospective overview of the discipline. Comprising three volumes of contributions from