The Service-dominant Logic of Marketing
Download or Read eBook The Service-dominant Logic of Marketing PDF written by Robert F. Lusch and published by M.E. Sharpe. This book was released on 2006 with total page 478 pages. Available in PDF, EPUB and Kindle.
| Author | : Robert F. Lusch |
| Publisher | : M.E. Sharpe |
| Total Pages | : 478 |
| Release | : 2006 |
| ISBN-10 | : 0765614901 |
| ISBN-13 | : 9780765614902 |
| Rating | : 4/5 (01 Downloads) |
Book Synopsis The Service-dominant Logic of Marketing by : Robert F. Lusch
Book excerpt: Presents a paradigm for the marketing discipline that is service-oriented, customer-oriented, relationship-focused, and knowledge-based, and places marketing, once viewed as a support function, central to overall business strategy. This book elaborates on this model to provide insight and commentary.
