The Social Psychology Of Consumer Behaviour
Download or Read eBook The Social Psychology Of Consumer Behaviour PDF written by Bagozzi, Richard and published by McGraw-Hill Education (UK). This book was released on 2002-08-01 with total page 238 pages. Available in PDF, EPUB and Kindle.
| Author | : Bagozzi, Richard |
| Publisher | : McGraw-Hill Education (UK) |
| Total Pages | : 238 |
| Release | : 2002-08-01 |
| ISBN-10 | : 9780335207220 |
| ISBN-13 | : 0335207227 |
| Rating | : 4/5 (20 Downloads) |
Book Synopsis The Social Psychology Of Consumer Behaviour by : Bagozzi, Richard
Book excerpt: Ouvrage théorique permettant d'appréhender les attitudes et comportement des consommateurs et examinant comment le marketing peut influencer les processus.
