Transforming Your Go-to-market Strategy

Download or Read eBook Transforming Your Go-to-market Strategy PDF written by V. Kasturi Rangan and published by Harvard Business Press. This book was released on 2006 with total page 314 pages. Available in PDF, EPUB and Kindle.
Transforming Your Go-to-market Strategy
Author :
Publisher : Harvard Business Press
Total Pages : 314
Release :
ISBN-10 : 1591397669
ISBN-13 : 9781591397663
Rating : 4/5 (69 Downloads)

Book Synopsis Transforming Your Go-to-market Strategy by : V. Kasturi Rangan

Book excerpt: "A fresh approach to designing and managing channels for the long term, this book helps firms expand value for their customers and partners while buttressing their own bottom line."--Jacket.


Transforming Your Go-to-market Strategy Related Books

Transforming Your Go-to-market Strategy
Language: en
Pages: 314
Authors: V. Kasturi Rangan
Categories: Business & Economics
Type: BOOK - Published: 2006 - Publisher: Harvard Business Press

DOWNLOAD EBOOK

"A fresh approach to designing and managing channels for the long term, this book helps firms expand value for their customers and partners while buttressing th
Market-led Strategic Change
Language: en
Pages: 780
Authors: Nigel Piercy
Categories: Business & Economics
Type: BOOK - Published: 2002 - Publisher: Routledge

DOWNLOAD EBOOK

The third edition of Market-Led Strategic Change builds on the massive success of the previous two editions, popular with lecturers and students alike, presenti
Big Picture Strategy
Language: en
Pages: 279
Authors: Marta Dapena Baron
Categories: Business & Economics
Type: BOOK - Published: 2021-08-19 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

Develop winning brand strategies by focusing your team on the key strategic choices that drive organizational growth and learning. This book presents a system o
The Analytical Marketer
Language: en
Pages: 148
Authors: Adele Sweetwood
Categories: Business & Economics
Type: BOOK - Published: 2016-09-13 - Publisher: Harvard Business Review Press

DOWNLOAD EBOOK

How to lead the change Analytics are driving big changes, not only in what marketing departments do but in how they are organized, staffed, led, and run. Leader
Predictable Magic
Language: en
Pages: 206
Authors: Deepa Prahalad
Categories: Business & Economics
Type: BOOK - Published: 2010-07-19 - Publisher: Pearson Prentice Hall

DOWNLOAD EBOOK

Companies invest fortunes on innovation and product strategy. But, by some estimates, 80% of new products fail or dramatically underperform every year, though a