Related Books
Language: en
Pages: 403
Pages: 403
Type: BOOK - Published: 2002-08-15 - Publisher: Cambridge University Press
Commercial exploitation of attributes of an individual's personality, such as name, voice and likeness, forms a mainstay of modern advertising and marketing. Su
Language: en
Pages: 364
Pages: 364
Type: BOOK - Published: 2002 - Publisher:
Beverley-Smith provides analyses of the disparate aspects of commercial appropriation of personality and traces, in detail, the discrete patterns of development
Language: en
Pages: 342
Pages: 342
Type: BOOK - Published: 2017 - Publisher:
This book encourages a cultural understanding of the contemporary celebrity and analyses the laws governing the commercial appropriation of fame.
Language: en
Pages:
Pages:
Type: BOOK - Published: 1979 - Publisher:
Language: en
Pages: 212
Pages: 212
Type: BOOK - Published: 1986 - Publisher: Law Book Company for New South Wales Bar Association