International Marketing in Fast Changing Environment
Download or Read eBook International Marketing in Fast Changing Environment PDF written by Bryan Jean and published by Emerald Group Publishing. This book was released on 2013-10-08 with total page 288 pages. Available in PDF, EPUB and Kindle.
| Author | : Bryan Jean |
| Publisher | : Emerald Group Publishing |
| Total Pages | : 288 |
| Release | : 2013-10-08 |
| ISBN-10 | : 9781781908976 |
| ISBN-13 | : 1781908974 |
| Rating | : 4/5 (76 Downloads) |
Book Synopsis International Marketing in Fast Changing Environment by : Bryan Jean
Book excerpt: Volume 24 of Advances in International Marketing, guest-edited by Professors Jean, Chiou and Zou, considers the impact of major trends in internal and external environments of the firm on international marketing,
