International Marketing in the Fast Changing World
Download or Read eBook International Marketing in the Fast Changing World PDF written by Shaoming Zou and published by Emerald Group Publishing. This book was released on 2015-11-03 with total page 305 pages. Available in PDF, EPUB and Kindle.
| Author | : Shaoming Zou |
| Publisher | : Emerald Group Publishing |
| Total Pages | : 305 |
| Release | : 2015-11-03 |
| ISBN-10 | : 9781785602320 |
| ISBN-13 | : 1785602322 |
| Rating | : 4/5 (20 Downloads) |
Book Synopsis International Marketing in the Fast Changing World by : Shaoming Zou
Book excerpt: Emerging markets, the euro crisis, and the push to reform global institutions have resulted in a fast changing world, creating opportunities and challenges for international marketing firms and academics. New players, phenomena, and challenges have emerged that demand new research to develop and expand innovative concepts and theories.
