Nontraditional Media in Marketing and Advertising
Download or Read eBook Nontraditional Media in Marketing and Advertising PDF written by Robyn Blakeman and published by SAGE. This book was released on 2014 with total page 265 pages. Available in PDF, EPUB and Kindle.
| Author | : Robyn Blakeman |
| Publisher | : SAGE |
| Total Pages | : 265 |
| Release | : 2014 |
| ISBN-10 | : 9781412997614 |
| ISBN-13 | : 1412997615 |
| Rating | : 4/5 (14 Downloads) |
Book Synopsis Nontraditional Media in Marketing and Advertising by : Robyn Blakeman
Book excerpt: A concise guide that offers a step-by-step approach to the strategic use of alternative media by both the marketing and advertising professions.
