Strategic Management for Tourism Communities
Download or Read eBook Strategic Management for Tourism Communities PDF written by Peter E. Murphy and published by Channel View Publications. This book was released on 2004-01-01 with total page 460 pages. Available in PDF, EPUB and Kindle.
| Author | : Peter E. Murphy |
| Publisher | : Channel View Publications |
| Total Pages | : 460 |
| Release | : 2004-01-01 |
| ISBN-10 | : 1873150830 |
| ISBN-13 | : 9781873150832 |
| Rating | : 4/5 (30 Downloads) |
Book Synopsis Strategic Management for Tourism Communities by : Peter E. Murphy
Book excerpt: Strategic planning within a community framework is essential for tourism to reach its potential. This book combines the four principal functions of business management and stakeholder analysis to develop a model of collaborative decision making. This model offers a template for communities to understand and make the most of their tourism resources.
