Strategic Marketing Management and Tactics in the Service Industry
Download or Read eBook Strategic Marketing Management and Tactics in the Service Industry PDF written by Sood, Tulika and published by IGI Global. This book was released on 2017-03-20 with total page 415 pages. Available in PDF, EPUB and Kindle.
| Author | : Sood, Tulika |
| Publisher | : IGI Global |
| Total Pages | : 415 |
| Release | : 2017-03-20 |
| ISBN-10 | : 9781522524762 |
| ISBN-13 | : 1522524762 |
| Rating | : 4/5 (62 Downloads) |
Book Synopsis Strategic Marketing Management and Tactics in the Service Industry by : Sood, Tulika
Book excerpt: Customer satisfaction is a critical factor to the potential success or failure of a business. By implementing the latest marketing strategies, organizations can better withstand the competitive market. Strategic Marketing Management and Tactics in the Service Industry is an essential reference publication that features the latest scholarly research on service strategies for competitive advantage across industries. Covering a broad range of topics and perspectives such as customer satisfaction, healthcare service, and microfinance, this book is ideally designed for students, academics, practitioners, and professionals seeking current research on best practices to build rapport with customers.
