Advanced Introduction to Marketing Strategy

Download or Read eBook Advanced Introduction to Marketing Strategy PDF written by Day, George and published by Edward Elgar Publishing. This book was released on 2022-06-07 with total page 144 pages. Available in PDF, EPUB and Kindle.
Advanced Introduction to Marketing Strategy
Author :
Publisher : Edward Elgar Publishing
Total Pages : 144
Release :
ISBN-10 : 9781800377899
ISBN-13 : 1800377894
Rating : 4/5 (99 Downloads)

Book Synopsis Advanced Introduction to Marketing Strategy by : Day, George

Book excerpt: This visionary book presents a systematic, next-generation approach to marketing strategy, demonstrating how success is gained and sustained via continuous innovation to create new value for customers. George S. Day develops the outside-in approach to formulating strategy, while providing compelling insights into key market stakeholders to illustrate how to sustain customer value leadership in the face of mounting market turbulence.


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