Advanced Introduction to Marketing Strategy
Download or Read eBook Advanced Introduction to Marketing Strategy PDF written by Day, George and published by Edward Elgar Publishing. This book was released on 2022-06-07 with total page 144 pages. Available in PDF, EPUB and Kindle.
| Author | : Day, George |
| Publisher | : Edward Elgar Publishing |
| Total Pages | : 144 |
| Release | : 2022-06-07 |
| ISBN-10 | : 9781800377899 |
| ISBN-13 | : 1800377894 |
| Rating | : 4/5 (99 Downloads) |
Book Synopsis Advanced Introduction to Marketing Strategy by : Day, George
Book excerpt: This visionary book presents a systematic, next-generation approach to marketing strategy, demonstrating how success is gained and sustained via continuous innovation to create new value for customers. George S. Day develops the outside-in approach to formulating strategy, while providing compelling insights into key market stakeholders to illustrate how to sustain customer value leadership in the face of mounting market turbulence.
