The Nordic Wave in Place Branding
Download or Read eBook The Nordic Wave in Place Branding PDF written by Cecilia Cassinger and published by Edward Elgar Publishing. This book was released on 2019 with total page 279 pages. Available in PDF, EPUB and Kindle.
| Author | : Cecilia Cassinger |
| Publisher | : Edward Elgar Publishing |
| Total Pages | : 279 |
| Release | : 2019 |
| ISBN-10 | : 9781788974325 |
| ISBN-13 | : 1788974328 |
| Rating | : 4/5 (25 Downloads) |
Book Synopsis The Nordic Wave in Place Branding by : Cecilia Cassinger
Book excerpt: The widespread international interest in the Nordic region and the mobility of Nordic brand imaginaries call for more research into the global relevance of Nordic place-branding practices. This book offers a timely attempt to unpack the specificity of the Nordic in regard to place branding by gathering different transdisciplinary accounts written by researchers in marketing, tourism, geography, communication, sociology and political science.
