The Social Psychology of Consumer Behavior brings together the most promising and theoretically fruitful research developments by internationally renowned schol

After years of study in the area of consumer behavior, Mullen and Johnson bring together a broad survey of small answers to a big question: "Why do consumers do

This pathbreaking volume expands on the construct of psychological ownership, placing it in the contexts of both individual consumer behavior and the wider deci

This book stresses the psychological perspective in explaining financial behavior. Traditionally, financial behaviors such as saving, spending, and investing ha

How do consumers process information? How do they make choices and decisions? How are decisions translated into actions of consumption? How can marketing influe